As the Delta-Northwest merger progresses, the two package vacation brands combine to support the world’s largest airline.
MLT VacationsSM confirmed today that the NWA WorldVacations® brand will integrate with the Delta Vacations brand on July 6 when the company assumes management of Delta Vacations.
“This is the logical time to transition our NWA WorldVacations business to the Delta Vacations brand,” said Ken Pomerantz, President and Chief Marketing Officer for MLT Vacations. “The merger of the two airlines is progressing quickly, and we are confident that the integration of NWA WorldVacations with Delta Vacations will be seamless for our customers and partners, ” he added.
MLT Vacations launched the NWA WorldVacations brand 20 years ago to support the sales and marketing efforts of Northwest Airlines. The NWA WorldVacations brand has since become one of the largest package vacation brands in the industry. In 2008, MLT Vacations became a wholly owned subsidiary of Delta Air Lines as part of the merger with Northwest. In January of this year, Delta announced that MLT Vacations would take over the management of Delta Vacations.
“When we integrate the two vacation package brands, our customers will still find the same great travel products with the same great service they have come to expect from MLT Vacations over the past 20 years,” said Pomerantz. “What will be different is the fact that with the Delta Vacations name and support from Delta Air Lines, we will offer even more flights and vacation options to the world’s best-loved vacation destinations.”
Pomerantz says the Delta Air Lines route network allows MLT Vacations to market and sell the new Delta Vacations to travel agents on a national scale, with appealing flight options from hundreds of cities to destinations all around the globe. The company is in the process of adding many more hotels and tours and excursions to better support the anticipated growth of the business.
Travel agents will book Delta Vacations (beginning July 6) the same way they book NWA WorldVacations today – the phone number will remain the same, as will access through the company’s travel agent only website. Travel agents will continue selling NWA WorldVacations until the July 6 transition date. All NWA WorldVacations bookings made prior to July 6 will receive the full support and service from MLT Vacations.